Senior Web Analyst (m/f/d)

Your Tasks

• You are responsible for analyzing behavioral and conversion patterns in GA4 and identifying anomalies, tracking gaps, and unexpected metric fluctuations
• You develop troubleshooting approaches to diagnose discrepancies between GA4, Adobe Analytics, and reporting outputs
• You investigate attribution inconsistencies as well as session and user level irregularities
• You collaborate with different business units to resolve tracking and measurement issues
• You evaluate existing event schemas, parameter usage, and overall tracking structure to identify improvement opportunities
• You recommend enhancements to GA4 event design and naming conventions to improve data consistency
• You propose optimized tracking strategies that increase the accuracy of campaign measurement
• You identify missing data signals that limit marketing and performance insights
• You provide structured documentation of tracking and measurement improvement proposals
• You conduct funnel analysis, cohort analysis, and user journey mapping to understand web engagement behavior
• You develop attribution insights using GA4 and Adobe Analytics data and translate findings into optimization recommendations
• You design and evaluate A/B tests including success metrics definition, conversion tracking setup, audience comparisons, and variant performance analysis
• You apply statistical validation methods such as conversion rate comparison, uplift analysis, confidence interval interpretation, and variance assessment
• You identify tracking distortions such as sampling, session fragmentation, and attribution shifts and ensure conclusions are based on reliable event level data
• You clearly distinguish between tracking artifacts and true behavioral impact in all analyses
• You act as a proactive analytics partner for internal and external stakeholders

You communicate technical tracking issues in clear business friendly language

Further details apart from the job description as well as information about the company are available during the application process.

Your Benefits

• Home-office possibilities (2 days/week)
• Workation: up to 2 weeks per year working from abroad
• Meal allowance, dog friendly office, gym subsidy, mental health app, corporate benefits
• Training and development opportunities to support professional growth
• Ergonomic workstations designed for comfort and productivity

Your Profile

• You bring at least seven years of experience in digital marketing analytics with deep hands on expertise in GA4 analysis and troubleshooting
• You have strong understanding of event based data models, attribution logic, and session versus user level analysis
• You diagnose tracking issues in GA4 using advanced analytical and technical skills
• You use advanced SQL skills preferably in BigQuery and have working knowledge of GTM for conceptual troubleshooting
• You work with Tableau or Looker Studio for data consumption and light analysis tasks
• You apply strong statistical and analytical thinking in decision making
• You communicate fluently in English at C2 level in both written and spoken form
• You optionally bring German language skills and experience in performance marketing environments
• You have familiarity with privacy frameworks such as GDPR
• You work in an international and inclusive team environment with hybrid flexibility and modern workplace support

TechMinds GmbH

TechMinds is an HR consultancy with a main focus on Tech & IT.
Your advantage: Through us, your application documents are sent directly to the decision maker. In addition, you benefit from free advice on all your career questions. And you get an authentic insight into the daily work routine of your potential employer at an early stage.

Your Application

Please send us your application via the following application button or by email to bewerbung@techminds.de.

We will only present your application documents to our client if we have your consent.