Customer Targeting & Test Analyst (m/f/d)

Your Tasks

• You support the sales markets in the CEU region to make the right customer selections and target audiences for the activity based on globally available segment structures in Adobe & SAS (e-mail, push, rewards, on-site – and eventually targeting in other media channels)
• You support in verifying sizes and relevance of the segments and audiences
• You support in setting up the right test approach for hypothesis coming from the customer engagement, media and commercial teams
• You follow up and present findings and recommendations of the tests on a short- and long-term basis
• You learn new tools and ways of testing media and message effectiveness towards target groups
• You support in creating understanding of media performance and effect
• You manage and use the existing CRM customer segment structure to identify locally relevant audiences based on the global available CRM segment structure & strategies
• You support in identifying targeting customer segments where there is a potential for activities to increase customer engagement, sales or profitability
• Point of contact on targeting and testing between regional organization and global functions (i.e. Customer selection/CRM, BI, Global Analysis teams)
• You actively learn and co-operate with global teams on how to apply targeting strategies and tools to increase customer relevance and media effectiveness
• You share insights with other areas/regions and to global

Further details apart from the job description as well as information about the company are available during the application process.

Your Benefits

• Working hours are flexible
• Remote work is possible
• You get 30 vacation days
• There are many possibilites for further training and development
• You work in an international team
• There are benefits like e.g. employee discounts, vacation and christmas bonus and a company pension scheme

Your Profile

• You have a university degree in statistics, economics, engineering or related field
• You have knowledge, skills and interest in business and customer analysis
• You have strong data management skills – analytical, structured, ability to synthesize information and draw conclusions
• You have leadership capabilities and communicational skills to get your message
• Working in SAS, SQL, or other programming is a prerequisite for this role
• Working in PowerBI, Tableau or other data visualization tool is highly meriting
• E-commerce or marketing experience is highly meriting
• Working omni is highly meriting

TechMinds GmbH

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Your Application

Please send us your application via the following application button or by email to bewerbung@techminds.de.

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